Kuwait City, December 9, 2025

Marking its debut at NEXUS 2025 within the Zain booth, BEDE Kuwait—Powered by Zain (formerly Bookeey), showcased a powerful suite of business-grade payment services built to help businesses of all sizes launch faster, sell across channels, and get paid seamlessly.

BEDE is Zain Group’s FinTech brand for consumers and businesses, rolled out across several Zain markets as part of Zain’s ‘4WARD-Progress with Purpose’ strategy in driving financial inclusion and contributing to the evolution of the region’s digital ecosystem. BEDE stems from Arabic meaning of “in my hand”, along with the slogan “When you get more, you do more”.

Built for scale and simplicity, BEDE Kuwait delivers a complete omni-channel stack solution for startups, merchants and large enterprises offering:

• POS solutions for secure, high-throughput in-store payments

• QR-based payments for frictionless checkout across physical and digital touchpoints

• Payment links (one-time, recurring; installment-based with automated reminders and scheduled link creations)

• Developer-friendly APIs for website/app integrations and multiple payment methods (e.g., KNET, credit cards, Apple Pay)

• A user-friendly merchant portal and analytics-rich dashboard providing real-time visibility across transactions, reconciliation, and performance reporting—paired with fast settlement cycles to support healthier cash flow & faster revenue recognition.

Malek Hammoud, Zain Group Chief Investment and Digital Officer, commented:
“BEDE represents another offering in Zain’s mission to provide meaningful connectivity and financial inclusion to the communities where it operates. BEDE Kuwait is here to help businesses move from payment acceptance to payment advantage, simple to launch, effortless to integrate, and built for what’s next. We look forward to rolling out more services during 2026, enhancing the Fintech competitiveness of the Kuwaiti market and supporting the country’s vision for a digital economy.”

Partnership with PayTabs Kuwait: A Rapid e-commerce web enablement for SMEs

During NEXUS 2025, BEDE Kuwait announced a strategic partnership with PayTabs Kuwait to deliver a web-enablement e-commerce platform (BEDE shop), ready-to-launch experience powered by Paymes, enabling entrepreneurs and small businesses to create an online storefront and start selling in minutes through a guided, few-clicks setup.  

 Ahmad Al Nafisi, BEDE Kuwait GM, added, “At BEDE, we are focused on building an integrated digital payments platform that enables merchants and entrepreneurs to manage their businesses with ease and security, whether through point-of-sale solutions or various online payment channels. Our partnership with PayTabs Kuwait and other established fintech solution providers will allow us to offer flexible and innovative solutions that cater to the needs of merchants of different sizes and sectors, equipping them with practical tools to grow and expand within Kuwait and beyond.”

https://www.zain.com/en/press-release/bedekuwait